About Us
Hero Eco from India, has acquired Ultra Motor’s electric two wheeler division. From January 4th, 2012 the global operations including the sales activities in the USA, United Kingdom, and Germany will be taken over and operated by Hero Eco.
Hero Eco is part of the Hero Group based in New Delhi, India which since its establishment in 1958 has grown to become one of the largest two wheeler companies in the world with annual revenues over $5 billion. The Hero Eco business division focuses primarily on environmentally friendly products and the group’s international trading business. Some of the companies under the Hero Eco umbrella include Hero Electric (electric vehicles for the Indian market), Winn Bikes (bicycles), Hero Exports (automotive components and bicycle exports), and Mediva (medical mobility equipment). Hero Eco products are currently sold in over 80 countries globally.
Hero Electric began developing electric vehicles over ten years ago which resulted in the first electric scooter products launched in the Indian market in 2007. Since then the company has sold over 100,000 vehicles in India through its network of 250 Hero Electric dealers. With over 50% market share in the electric scooter market the company is the dominant player in India’s electric two wheeler market. The company has also been very active in promoting the electric vehicle industry through the formation of the industry association which successfully lobbied the government of Delhi to provide a 25% subsidy and more recently the federal government to provide a 20% subsidy on all electric scooter sales. Recently Hero Electric has completed the development of its first electric scooters for the European market. Due to be launched in 2011 the range will include models in the 50cc and 100cc categories.
The acquisition of the Ultra Motor electric two wheeler business was a good strategic fit for several reasons. Over the past four years significant investment was made to develop the A2B range of electric two wheelers which is now distributed in over 22 countries worldwide. The product line includes electric bicycles, mopeds, and scooters based on German industrial design and high performance propulsion systems. Combined with the products developed by Hero Electric for the European market and Ultra Motor’s Fast4ward range of electric bicycles the company will now be able to offer the most comprehensive line of electric two wheelers in the world.
Additionally as a manufacturer of automotive products for over 50 years Hero Eco will be able to improve critical areas of the A2B and Fast4ward business such as after sales service, total quality management, and on time delivery. In fact the Hero Eco philosophy is service first and sales second which has enabled it to succeed in overcoming the challenges of launching electric vehicle technology in the Indian market. We will be leveraging our team of over 40 automotive engineers in India to address immediate issues such as product and spare parts documentation as well as online service training.
Our Vision
Hero Eco and the A2B team is a passionate group of enthusiasts focused on transforming the face of modern electric transportation, one rider at a time.
Our Mission
We will create high-quality, responsible products, services and experiences that delight customers, inspire employees, maximize value for shareholders and have a positive impact on society and our planet.